Hawke's Bay

Our Hawkes Bay team specialise in horticultural consultancy, research, irrigation and pest and disease monitoring for pipfruit, summerfruit, kiwifruit and grapes

Jack Hughes

Hawke's Bay
Horticultural Consultant
Managing director

B.Hort.Sci (1980) Lincoln University
Certificate in Sustainable Nutrient Management in NZ Agriculture (2013)
Certificate in Adult Literacy and Numeracy Education, Level 5 (2016)

021 223 4213

jackhughes@fruition.net.nz

My main focus and passion is the management of crop and canopy for maximum performance and profitability. My background in commercial horticulture, research and consultancy helps me to provide expertise across a broad range of horticultural subjects.

Danielle McArley

Hawke's Bay
Technical Services Manager

B.AppSci (hons) Horticulture (2012) Massey University
Certificate in Adult Literacy and Numeracy Education, Level 5 (2016)

027 305 0004
danielle@fruition.net.nz

I have a diverse role spanning technical services, research and training. I love to get out in the field, working primarily in apples and grapes and enjoy using my statistical analysis skills to determine results and to develop new tools.

Brendan Hamilton

Hawke's Bay
Irrigation Services Manager

B.Sc Enviro Sc & Phys Geog (2001) Massey University
Irrigation Services Manager

021 223 4218
brendan@fruition.net.nz

Focus on soil moisture level monitoring and crop water use, throughout the season, to provide advice on irrigation timings, quantities and durations. Utilizing neutron probe, diviner and Sentek continuous soil moisture monitoring technology.

Terry Fraser

Hawke's Bay
Technical Consultant

Certs in Hort, Hort Management & Organic Hort EIT (1991-2003)
Certs in Adult Education & Training ( 2004 ) and Adult Literacy and Numeracy (2012)

021 223 4217
terryfraser@fruition.net.nz

My key interest is pest and disease management however my role includes a wide variety of other areas including research, training, auditing and group facilitation.

Svetlana Drinnan

Hawke's Bay
Horticultural Technician

BBus (marketing)/BEcon (2001), The Academy of National Economy, Russian Federation

NZ Certificate in Sustainable Horticulture, Level 3 (2016), EIT

0274183593

technicalserviceshb@fruition.net.nz

I am very passionate about all living plants and trees, and love spending time in orchards and vineyards observing the constant changes in the field. My current role at Fruition is varied, and includes: technical services (soil moisture and pest and disease monitoring), office management and research.

Bay of Plenty

Our Bay of Plenty team specialise in horticultural consultancy, industry analysis, training and irrigation services for kiwifruit and avocados

Sandy Scarrow

Bay of Plenty
Horticultural Consultant
Managing Director

B.Hort.Sci (1988) Massey University
Diploma in Business and Administration (Management)
National Certificate in Adult Literacy and Numeracy Education (2013)

027 4425 436
sandyscarrow@fruition.net.nz

I love working with clients to make them more successful, on their terms. I also really enjoy tutoring and group facilitation on projects as well as leading our Tauranga team.

Ruth Underwood

Bay of Plenty
Director
Horticultural Consultant

B.Hort.Sci (Hons) (1986) Massey University
National Certificate in Adult Literacy and Numeracy Education (2016)
Advanced Sustainable Nutrient Management (2011) Massey University
Sustainable Nutrient Management in New Zealand (2009)  Massey University
National Certificate in Adult Education and Training (2005)

027 4302 408
ruthunderwood@fruition.net.nz

My main areas of focus are in the policy, financial and industry analysis, insurance/expert witness fields. I tutor Lincoln and other horticultural programmes. I also enjoy getting out in the field working with growers providing property appraisals, fertiliser programmes and management advice.

Toni Stringfield

Bay of Plenty
Technical Services Manager

BA (1981) Auckland University
National Certificate in Adult Literacy and Numeracy Education (2016)

027 676 8636
tonistringfield@fruition.net.nz

My role involves coordinating the delivery of technical services; soil moisture monitoring and irrigation advice, yield management data and nutrition sampling. With a team of technicians, I work directly with clients and provide support to the consultants in their work.

Wendy Bradley

Bay of Plenty
Academic Manager

B.Hort.Sci (1987) Lincoln University
Post Graduate Diploma in Marketing (2000)
National Certificate in Adult Literacy and Numeracy Education (2016)

027 676 4672
wendybradley@fruition.net.nz

My main focus is on promoting our training programmes. I also enjoy tutoring Lincoln, and other horticultural programmes while managing the academic aspects of our training business.

Alison Underwood

Bay of Plenty
Liaison

07 9285350 
admin@fruition.net.nz

No relation to Ruth (not that I would mind), my role is to be the hub of the organisational wheel. I liaise with our clients, staff and suppliers to keep everything running smoothly.

Karen Carter

Bay of Plenty
Vakameasina Programme Manager

Diploma in Adult Education
National Certificate in Adult Education & Training (Levels 4 & 5)
National Certificate in Adult Literacy and Numeracy Education (Vocational/Workplace) (Level 5)
National Certificate in Adult Literacy and Numeracy Education (Educator) (Level 5)

021 1100 784
karencarter@fruition.net.nz

I love working with the Pacific Island workers to improve their literacy and numeracy embedded in topics they choose. My varied role engages me with packhouses, our wonderful tutors, located all around New Zealand. I also enjoy writing resources for our national training programmes and providing coaching and support to our learners completing industry qualifications.

Bryce Morrison

Bay of Plenty
Assistant Horticultural Consultant

BCom (Ag) – Hort Mgmt Major (2016)
DipHortMgmt (2016)
DipHort, Lincoln University (2013)

brycemorrison@fruition.net.nz
022 639 1426

It is great to finally put my qualifications to use through my varied role with the company. I enjoy working with our clients and assisting others through the range of horticultural training programmes we offer. I look forward to helping our team improve and grow into the future

Nelson

Our Nelson team specialise in horticultural consultancy, training, research, irrigation and pest and disease services for pipfruit, grapes, summerfruit and hops

Greg Dryden

Nelson
Managing Director
Horticultural Consultant

M.Hort.Sci (1996) Massey University
B.Hort (1993) Massey University

027 484 3857
gregdryden@fruition.net.nz

I really enjoy meeting with owners, analysing physical and financial performance to meet their business goals. My main projects have included financial modelling, business planning, irrigation scheduling, training and research.

Mike Nelson

Nelson
Horticultural Consultant

Diploma in Field Tech (1986) Lincoln University Certified Nutrient Management Adviser

027 484 3034
mikenelson@fruition.net.nz

I have a wide background in many types of horticultural and agricultural crops. I get a lot of satisfaction using my extensive field research skills to maximise field trial design and implementation, and effective communication of those findings to the client. I also thoroughly enjoy tutoring horticulture students which is an important part of what we do.

Marlborough

Our Marlborough team specialises in irrigation services in grapes and pasture

Jim Mercer

Marlborough
Irrigation Services Manager

NCH Glasshouse crops and ANCH Commercial Fruit Production (1984 Hadlow, UK) Waitangi Scholar (1994)

027 484 0151
jimmercer@fruition.net.nz

I look after Fruition’s services in Marlborough and Canterbury and really enjoy any new challenges with a horticultural aspect that come along. My main focus is soil moisture monitoring and irrigation management plus research projects and financial analysis. My experiences in the management and marketing aspects of commercial horticulture help me provide a wide understanding of our client’s requirements.

Jim's team

Marlborough