Hawke's Bay

Our Hawkes Bay team specialise in horticultural consultancy, research, calibration, crop and canopy scanning, irrigation and pest and disease monitoring for pipfruit, summerfruit, kiwifruit and grapes

Jack Hughes

Hawke's Bay
Horticultural Consultant
Managing director

B.Hort.Sci (1980) Lincoln University
Certificate in Sustainable Nutrient Management in NZ Agriculture (2013)
Certificate in Adult Literacy and Numeracy Education, Level 5 (2016)

021 223 4213

My main focus and passion is the management of crop and canopy for maximum performance and profitability. My background in commercial horticulture, research and consultancy helps me to provide expertise across a broad range of horticultural subjects.

Terry Fraser

Hawke's Bay
Technical Consultant

Certs in Hort, Hort Management & Organic Hort EIT (1991-2003)
Certs in Adult Education & Training ( 2004 ) and Adult Literacy and Numeracy (2012)

021 223 4217

My key interest is pest and disease management however my role includes a wide variety of other areas including research, training, auditing and group facilitation.

Svetlana Drinnan

Hawke's Bay
Technical Services Manager

B.Bus (marketing)/B.Econ (2001), The Academy of National Economy, Russian Federation
NZ Certificate in Sustainable Horticulture, Level 3 (2016), EIT

027 418 3593

I am very passionate about all living plants and trees, and love spending time in orchards and vineyards observing constant changes in the field. I have a varied role at Fruition that extends across the provision of technical services to our clients, research, lab work and design.

Angus Bews

Hawke's Bay
Irrigation Services Manager

B.Agri.Sci (2017) Massey University 

021 949 906

My role at Fruition is to deliver soil moisture monitoring throughout the growing season, using the data gathered to provide irrigation advice on timings and quantities to help maximise client production. I also complete site assessments and due diligence on potential properties for clients.  

Alex Hoek

Hawke's Bay
Precision Hort Technician

B.Agri.Sci (2020) Massey University

021 223 4218

My role at Fruition has developed into our precision horticulture space, helping with driving our Green Atlas cartographer, but mainly processing and reporting on the information that it gathers. I have a passion for the practical application of technology into orchard management systems in order to help improve grower outcomes.

Katelyn Gillies

Hawke's Bay
Horticultural Technician

021 221 8709

My role at Fruition is to work within Technical Services as part of the Pest and Disease team. Having grown up around the horticulture industry I have a background working in: orchard, packhouse and vineyard roles. I am passionate about pest and disease and hope to learn a lot within my role and to develop my skills and knowledge.  

Bay of Plenty

Our Bay of Plenty team specialise in horticultural consultancy, industry analysis, training and irrigation services for kiwifruit and avocados

Sandy Scarrow

Bay of Plenty
Horticultural Consultant
Managing Director
National Training Manager

B.Hort.Sci (1988) Massey University
Diploma in Business and Administration (Management)
National Certificate in Adult Literacy and Numeracy Education (2013)

027 4425 436

I love working with clients to make them more successful, on their terms. I also really enjoy tutoring and group facilitation on projects as well as leading our Tauranga team.

Ruth Underwood

Bay of Plenty
Horticultural Consultant

B.Hort.Sci (Hons) (1986) Massey University
National Certificate in Adult Literacy and Numeracy Education (2016)
Advanced Sustainable Nutrient Management (2011) Massey University

027 4302 408

I enjoy working with growers providing advice, fertiliser programmes, strategic advice and property assessments. I also focus on financial and industry analysis, insurance/expert witness projects. I tutor papers for the Lincoln University Diploma and other horticultural programmes. 

Wendy Bradley

Bay of Plenty
Academic Manager

B.Hort.Sci (1987) Lincoln University
Post Graduate Diploma in Marketing (2000)
National Certificate in Adult Literacy and Numeracy Education (2016)

027 676 4672

My main focus is on promoting our training programmes. I also enjoy tutoring Lincoln, and other horticultural programmes while managing the academic aspects of our training business.

Phoebe Scherer

Bay of Plenty
Horticultural Consultant

BSc Hons (2018) University of Auckland

027 676 8636

Coming from a science background, I came into the horticultural industry as I wanted to work in the Bay of Plenty. I focus on helping clients with the vine monitoring, technical services and data analysis. I also enjoy working on horticultural feasibility projects and due diligence work.


Our Nelson team specialise in horticultural consultancy, training, research, irrigation and pest and disease services for pipfruit, grapes, summerfruit and hops

Greg Dryden

Managing Director
Horticultural Consultant

M.Hort.Sci (1996) Massey University
B.Hort (1993) Massey University

027 484 3857

I really enjoy meeting with owners, analysing physical and financial performance to meet their business goals. My main projects have included financial modelling, business planning, irrigation scheduling, training and research.

Mike Nelson

Horticultural Consultant

Diploma in Field Tech (1986) Lincoln University 
NCH in Vegetable Production (1985) RNZIH
Cert. Nutrient Management (2011) Massey University
Cert. Advanced Sustainable Nutrient Management (2012) Massey Universality
Certified Nutrient Management Adviser

027 484 3034

I have a wide background in many types of horticultural and agricultural crops. I get a lot of satisfaction using my extensive field research skills to maximise field trial design and implementation, and effective communication of those findings to the client. I also thoroughly enjoy tutoring horticulture students which is an important part of what we do.

Chris Hosie

Horticultural Technician

BCA/BSc (Hons) Accountancy & Geology, Victoria University of Wellington (2000) 
NZ Certificate in Horticulture, Level 3 (2017)

027 484 3045


I am involved in the provision of technical services to pipfruit, grape and hop growers. I love working on collaborative research projects for innovative growing practices and new technologies. I want to provide growers with simple, informative and easy to understand information, to add value to their decision-making processes. 


Our Marlborough team specialises in consultancy, irrigation services and research in wine grapes and other crops

Jim Mercer

Horticultural Consultant

NCH Glasshouse crops and ANCH Commercial Fruit Production (1984 Hadlow, UK) Waitangi Scholar (1994)

027 484 0151

I look after Fruition’s services in Marlborough and Canterbury and really enjoy any new challenges with a horticultural aspect that come along. My main focus is soil moisture monitoring and irrigation management plus research projects and financial analysis. My experiences in the management and marketing aspects of commercial horticulture help me provide a wide understanding of our client’s requirements.